Privacy

Last Updated: June 21, 2026

Introduction

At White Horse Letter Co. ("White Horse Letter Co.," "we," "us," or "our"), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website, place an order, subscribe to one of our stories, sign up for our newsletter, or otherwise interact with us. By using our website, you agree to the practices described in this Privacy Policy.

Information We Collect

Information You Provide

When you interact with White Horse Letter Co., we may collect information including:

  • Name
  • Email address
  • Billing address
  • Shipping address
  • Telephone number (if provided)
  • Payment information
  • Account information
  • Customer service communications
  • Reviews, testimonials, survey responses, and other feedback

Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies and similar technologies, including:

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Pages viewed
  • Time spent on pages
  • Referring websites
  • General location information
  • Website activity and usage data

This information helps us understand how visitors use our website and allows us to improve the customer experience.

How We Use Your Information

We use your information to:

  • Process and fulfill orders
  • Manage subscriptions and recurring payments
  • Ship story mailings and products
  • Communicate about orders, subscriptions, and account activity
  • Respond to customer service requests
  • Send newsletters and marketing communications
  • Improve our products, stories, and website
  • Analyze website performance and customer behavior
  • Prevent fraud and unauthorized activity
  • Comply with legal obligations

Payment Processing

Payments are processed through secure third-party payment providers. White Horse Letter Co. does not store complete credit card numbers or full payment credentials on our servers. Payment information is handled according to the policies of the payment processor used during checkout.

Email Communications

When you subscribe to our newsletter, create an account, or place an order, we may send emails relating to:

  • Order confirmations
  • Shipping notifications
  • Subscription updates
  • Customer service matters
  • New story releases
  • Promotions and special offers
  • Company news and announcements

You may unsubscribe from promotional emails at any time by clicking the unsubscribe link included in those emails. Even if you opt out of marketing communications, we may still send transactional emails related to your purchases or subscriptions.

Cookies and Similar Technologies

Our website uses cookies and similar technologies to:

  • Remember your preferences
  • Maintain shopping cart functionality
  • Analyze website traffic
  • Measure marketing effectiveness
  • Improve website performance
  • Provide a better browsing experience

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain website features.

Analytics and Advertising

We may use third-party services to better understand website traffic and improve our marketing efforts. These services may include:

  • Google Analytics
  • Shopify Analytics
  • Email marketing platforms
  • Advertising and remarketing services
  • Social media integrations

These services may collect information about your interactions with our website through cookies, pixels, or similar technologies. This information helps us understand which content, stories, and marketing efforts are most useful to our customers.

How We Share Information

We do not sell your personal information. We may share information with trusted third parties when necessary to operate our business, including:

  • Shopify and related e-commerce providers
  • Payment processors
  • Shipping carriers
  • Email marketing providers
  • Website hosting providers
  • Analytics providers
  • Professional advisors
  • Government agencies or legal authorities when required by law

These third parties are only given the information necessary to perform their services.

Reviews, Testimonials, and Customer Content

If you submit a review, testimonial, photograph, social media post, or other feedback relating to White Horse Letter Co., we may use that content for marketing, promotional, or business purposes. We may identify reviews using a first name, last initial, city, state, or similar limited identifying information unless you request otherwise.

Data Security

We take reasonable administrative, technical, and physical measures to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure. However, no method of internet transmission or electronic storage can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.

Data Retention

We retain personal information for as long as reasonably necessary to:

  • Fulfill orders
  • Manage subscriptions
  • Maintain business records
  • Comply with legal obligations
  • Resolve disputes
  • Enforce agreements

When information is no longer required, we will take reasonable steps to securely delete or anonymize it.

Children's Privacy

White Horse Letter Co. does not knowingly collect personal information from children under thirteen (13) years of age. If we learn that personal information from a child has been collected without appropriate consent, we will take reasonable steps to delete that information.

Your Privacy Rights

Depending on your state of residence and applicable law, you may have the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of personal information
  • Request a copy of your personal information
  • Opt out of certain marketing communications

To exercise any of these rights, please contact us using the information provided below.

Third-Party Websites

Our website may contain links to third-party websites, products, or services. We are not responsible for the privacy practices or content of those third-party websites. We encourage you to review their privacy policies before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page along with an updated revision date. Your continued use of the website after changes are posted constitutes acceptance of the revised Privacy Policy.

Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact:

White Horse Letter Co.
Email: info@whitehorseletters.com
Website: www.whitehorseletters.com